We believe everyone should benefit from using natural and organic skincare products. However, simply calling a product "natural" or "organic" without certification can be misleading. To help people make informed decisions, all our products are either certified organic or certified natural by an independent accreditation body.



NATRUE is a Brussels-based, international, non-profit association committed to promoting and protecting natural and organic skincare products worldwide. Over the years, NATRUE's highly transparent standards have attracted hundreds of global brands, with over 6,000 certified products worldwide.

The NATRUE label on our products guarantees:

  • No synthetic fragrances or colours
  • No petroleum derived products
  • No silicone oils or derivatives
  • No genetically modified ingredients
  • No animal testing
  • No irradiation of end products or botanical ingredients

    Learn more about NATRUE here.



    BioGro New Zealand is the country's largest non-profit certifier of organic and natural skincare products. Its certification is internationally recognised and accredited. The BioGro certified organic logo not only guarantees a genuine organic product with traceable ingredients, it also means that our manufacturing facilities and production cycle are continuously audited to meet its strictest requirements.

    The BioGro Organic Certification requires that a skincare product to be called "Organic", it must contain at least 95% of organic ingredients. We are proud to assure you, all our certified organic products contain 100% of organic ingredients, ensuring you can buy the purest organic skincare products on the market.

    Learn more about BioGro New Zealand here.



    Genetically modified organisms (GMOs) are plants and animals that have had changes made to their DNA through genetic engineering techniques in order to yield higher crop growth or add a particular trait. According to the World Health Organization (WHO), GMOs have “the potentials to provoke allergic reaction (allergenicity), gene transfer and outcrossing.”

    Product safety is our top priority. We never use genetically modified ingredients in our product formulas. We have gone through the rigorous processes to have all our products certified by BioGro as non-GMO.

    We pride ourselves on being the first skincare brand to be awarded a Non-GMO Certification in New Zealand.

    Learn more about BioGro New Zealand here.